Meet Bianca, founder of Be Loving.
Hi, I’m Bianca Love - a South African living in the Netherlands, a cat lover and the founder of Be Loving.
I created Be Loving in June 2026 as a place to turn personal inspiration into something tangible. The name is a play on my name, and a reminder of the care I want to bring to what I create.
Professionally, I work as a Functional Designer, with a background in Communication Sciences and a love of improving user experiences. Be Loving gives me a different creative outlet: making things people can wear, use, gift or enjoy in their homes.
The collections bring together our cat Lina’s personality, my husband’s photography and my own ideas. Different inspirations, connected by the same intention - to bring a little personality, joy and heart to everyday life.
The stories behind the collections
Lina Love Fan Club
A little cattitude
Meet Lina (short for Angelina), the calico cat behind the Lina Love Fan Club.
Inspired by her character, this collection turns a much-loved member of our family into playful illustrations, familiar feline humour and everyday pieces for fellow cat lovers.
From mugs and t-shirts to art prints, it’s a little celebration of the cats who make themselves at home in our lives - and firmly at the centre of our attention.
On a quarterly basis, 10% of our profit from this collection is donated to animal welfare causes.
Love Photography
A different view, for your home
Love Photography features photographs taken by my husband, Mathew Love, available as art prints for your space.
The collection brings together different perspectives and gives those images a life beyond the screen. Whether you’re drawn to a place, a colour or a moment captured in the frame, the idea is simple: find an image you enjoy and make it part of your everyday surroundings.
On a quarterly basis, 10% of profit from this collection is donated to causes supporting people affected by addiction and substance use.
A little about SA Roots
SA Roots began as a collection within Be Loving, inspired by my experience of moving from South Africa to the Netherlands in 2022.
As the idea grew, I wanted to give it a home of its own. SA Roots now has a dedicated storefront and identity, focused on clothing and gifts for South Africans living abroad.
While Be Loving celebrates our personal creative world, SA Roots celebrates the roots you carry and the home you create.
Find a little of yourself here
Whether it’s a cat-inspired mug, something playful to wear or a photograph for your wall, I hope you find a piece that feels personal to you.